Etihad Airways launches ‘Runway to Runway’ film at New York Fashion Week

Etihad Airways and British designer Julien Macdonald OBE have officially launched a promotional fashion film on the opening night of NYFW: The Shows.

Featuring over 17 couture outfits by the designer, and WME | IMG models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight.

The film was unveiled last night at a press event in the Etihad Airways VIP Lounge at NYFW: The Shows, with an archive presentation and appearance by Julien Macdonald. With participation by members of Etihad Airways’ cabin crew, the film also features integrations with global brands such as IWC Schaffhausen and BMW.

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