Etihad partners with London Fashion Week
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Etihad Airways, the national airline of the United Arab Emirates and the Official Airline Sponsor of London Fashion Week, announced the extension of its commitment to the global fashion industry by collaborating with the British Fashion Council and Rollacoaster Editor, Richard Mortimer, during the event.
As part of the celebration and following the success of its partnership with Jimmy Choo during New York Fashion Week, the award-winning airline unveiled an exhibition curated by Fashion Editor Richard Mortimer. ‘Journey by Design’ highlights the deep-rooted relationship between fashion and travel. It showcases the influence of environment on fashion imagery interpreted by renowned photographers such as Tom Craig, Ellen von Unwerth, Norman Jean Roy and Andreas Larson.
The installation is on display at London Fashion Week’s hub at Brewer Street Car Park from 16 to 24 September 2016.
Patrick Pierce, vice president of sponsorship at Etihad Airways said: “London Fashion Week and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative. These characteristics are exemplified in our renowned service and hospitality offering. Likewise, design and style are important cultural interests to many of our guests.”
The collaboration follows an announcement made in April 2016 of the airline’s comprehensive global agreement with WME | IMG as a long-term partner of the fashion industry, connecting the airline with the fashion capitals of the world. London is the latest stop in the sponsorship, which supports 17 fashion week events worldwide annually. It follows the airline’s recent participation at Lakmé Fashion Week in Mumbai, New York Fashion Week and Milan Fashion Week on 21 to 26 September 2016.
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