Europe to hold halal tourism conference
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Europe is hosting the first-ever international conference on halal tourism. This initiative is being conducted to look at how the industry can capitalise on one of the fastest growing sectors in the world.
The Halal Tourism conference is scheduled for 22-23 September 2014 and will look at discussing ways of tapping into this niche market. The event is being hosted in Andalucia and aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.
According to latest figures, halal tourism sector was worth US$140 billion in 2013 representing around 13% of global travel expenditures. This figure is expected to reach US$192bn by 2020.
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