European culture and icons are to be celebrated at Chic Outlet Shopping Villages this summer as part of its new ‘Chic Summer’ campaign.
Topiary sculptures of the Eiffel Tower, The Atomium and other landmarks will be placed throughout the Value Retail shopping villages in the next few months alongside special events and late night shopping evenings.
Its Barcelona-based La Roca Village has teamed up to offer cocktails with renown mixologist Javier de las Muelas and DJs from Ibiza to provide entertainment. DJs, live music events, street art and cocktails will also be marked at the ‘Summer Lounge’ at Inglostadt Village and Wertheim Village in Germany.
Its Maasmechelen Village will include an ‘art walk’ from the Tuinwijk UNESCO World Heritage site with sculptures from artists, with the La Vallée Village featuring French icons through Instagram and Kinect 3D technology.
In addition, UK-based Bicester Village will combine designers with the traditional British tea party while Kildare Village near Dublin will be offered gastronomy from the country and a ‘Heritage & Genealogy Trail’ around Kildare town.