Euros prompt massive hotel price spike

With the European Championships having kicked off on 10 June, data from global hotel solutions provider HRS shows a significant price increase for accommodation in the French host cities. 

With rooms costing an average EUR 131 per night (the equivalent of £103), they are 21 per cent up year-on-year, according to recent analysis by HRS.

Findings showed that hotel prices are often higher on the day before a match than they are on match day itself. The highest price increases have been in Marseille where one night’s accommodation during the Euros will cost EUR 165 (£130), a massive 76 per cent more than in the same period in 2015 (EUR 94). Marseille’s stadium, the “Stade Vélodrome”, holds 67,000 people, making it the tournament’s second largest stadium after the “Stade de France” in Saint-Denis which holds 80,000.

Conversely, the tournament is having little impact in Lens where the average rate during the tournament period is a mere EUR 61 (£48), lower even than the previous year’s rate of EUR 83 (£65). Playing host to four matches, its stadium, the “Stade Bollaert-Delelis”, holds 38,000 and is one of the smaller stadiums in the tournament. The highest average rate among the host cities is Paris at EUR 168 (£132), but prices here tend to be expensive anyway (EUR 155 in 2015).

At present, the most expensive arrival day is 3 July in Paris, with football fans needing to shell out an average of EUR 254 (£200) for a hotel room for the night of Sunday/Monday. On this day, one of the quarter-final matches will be taking place at the “Stade de France” in Saint-Denis. It is also possible that the French national team could be playing here if they win their group, and the subsequent second-round match in Lyon on 26 June. It is also getting expensive in Marseille on 11 June where a hotel room will cost an average of EUR 249 (£196) instead of EUR 94 (£74). This is the day that England play Russia at the “Stade Vélodrome”.

Jon West, managing director of HRS – Global Hotel Solutions – in the UK and Ireland commented: “Interestingly, prices for the final in Paris on 10 July are comparatively reasonable. There are still good deals available on hotels near the stadium and even if you don’t have a coveted match ticket, the atmosphere in the city on this special evening will be unforgettable. And anyone who can’t make it to France but might like to go to a public screening elsewhere in Europe can also find a suitable hotel on HRS.”



An overview of price trends in the host cities

Host city Stadium Average prices during the European Championships

10 June –10 July 2016

Average prices for previous year

10 June –10 July 2015

Bordeaux Stade de Bordeaux EUR 142 EUR 108 +31%
Lens Stade Bollaert-Delelis EUR 61 EUR 83 -27%
Lille Stade Pierre Mauroy EUR 156 EUR 100 +56%
Lyon Stade de Lyon EUR 134 EUR 107 +25%
Marseille Stade Vélodrome EUR 165 EUR 94 +76%
Nice Stade de Nice EUR 161 EUR 136 +18%
Paris Parc des Princes EUR 168 EUR 155 +8%
Saint-Denis Stade de France EUR 128 EUR 126 +2%
Saint-Etienne Stade Geoffroy Guichard EUR 82 EUR 81 +1%
Toulouse Stadium de Toulouse EUR 114 EUR 94 +21%

About the analysis: HRS analysed the average hotel prices of all bookings already made via the portal with arrival dates between 10 June and 10 July 2016 (all star and room categories). Percentages show the year-on-year change. The date of the analysis was 9 May 2016. Due to further bookings being made, the figures may differ in the future.



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