Eurostar hires design agency
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Eurostar, the high-speed provider of carbon neutral journeys between the UK and the continent, today (17/12/09) announced that SomeOne a London based, creative design agency, has been awarded the contract for its new visual identity across all its traveller touch-points.
In 15 years, Eurostar has transformed travel between London and Paris / Brussels and carried over 100 million people. A brand has been developed which is now known worldwide for delivery of seamless journeys and unique travel experience.
SomeOne will be responsible for developing a visual identity which will also dovetail in with Italian designer Pininfarina’s contract for the new interior design for Eurostar’s train fleet (announced 08/04/09)
Eurostar’s Commercial Director, Nick Mercer, commented:
“We are very pleased to be working with SomeOne who have demonstrated a real understanding of the Eurostar brand and service personality. We are confident that with their creative input, our new visual identity will capture the innovative and pioneering spirit of our brand and will strengthen, refresh and reinforce Eurostar’s presence within a changing and competitive market.”
Note to editors:
1. Eurostar punctuality levels are high with 95% of trains arriving on time.
2. Eurostar provides high-speed rail journeys between St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
3. Eurostar connects with domestic services in the UK and provides onward connections to destinations across mainland Europe. Travellers can buy connecting fares to the Continent from more than 200 stations.
4. Under its Tread Lightly environmental plan, Eurostar has set a target of reducing its carbon dioxide (CO2) emissions by 35% per traveller journey by 2012. As emissions cannot yet be eliminated, Eurostar is also the world’s first train operator to make all journeys carbon neutral, at no extra cost to travellers.
5. Eurostar and Friends of the Earth are working together in the UK on Eurostar’s Tread Lightly initiative and Friends of the Earth’s climate campaign. To find out more about Friends of the Earth visit www.friendsoftheearth.co.uk.
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