Eurostar has launched a new advertising campaign to promote its year-round service direct to Lyon and the South of France.
In London there will be a focus on targeting the leisure market, the creative focuses on the warmth and sunshine of the popular French destinations of Lyon, Avignon and Marseille which will all be within easy reach of London thanks to the new Eurostar service starting on 1st May.
The campaign will appear across digital media as well as London underground and buses from the 2nd March.
Lionel Benbassat, head of marketing and brand, Eurostar, said the aim was “to inspire UK travellers to set off and enjoy all that our new destinations have to offer, the sun being a huge attraction and therefore a significant element of the creative”.
“The visuals not only create a sense of excitement about the beautiful cities on our new route, but communicate the pleasure of travelling by train and being able to take in the landscapes of the region en-route,” he added.
The new Eurostar route offers a journey from London or Ashford to the centre of Lyon, Avignon and Marseille. Fares start from £89 return in Standard Class and £189 in Standard Premier, with up to five services a week, depending on the time of year.