Book California and earn up to £150 with Premier Holidays


Premier Holidays is promoting California as the ideal road trip destination in a new marketing campaign.The independent tour operator has joined forces with seven regions of California and Virgin Atlantic to highlight different areas in Northern and Southern California and the hidden gems on offer, including San Francisco, Sacramento, Yosemite, Santa Cruz, West Hollywood, Greater Palm Springs and San Diego.

Travel agents can earn up to £150 for every California booking made during the campaign, which is running until the end of June.

To help agents make bookings, Premier has unveiled a raft of deals to the Golden State including a seven-night Southern California road trip from £1,145pp – saving couples up to £230; and a nine-night self-drive of Northern California from £1,399pp, with savings of up to £260 per couple. All offers include car hire, accommodation, and return flights from Heathrow.

California state capital, Sacremento

Promotional materials have been created for agents to get behind the campaign, with window posters, flyers, social media assets and a destination video available to download from Premier’s trade website.

For more information or to book, please visit or contact one of Premier Holidays’ expert Reservations team on: 08444 937 666.

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