October: Direct Booking Summit Miami
About the Summit
The Direct Booking Summit unites hundreds of hoteliers, from savvy independents to international chains to strategise, network and drive the Direct Booking Movement forward.
A packed agenda of keynotes, debates and workshops ensures delegates leave with plenty of fresh ideas on everything from rogue wholesalers to the growth of Google to the changing landscape of OTAs.
That also involves helping our guests let their hair down and enjoy some time away from their busy day jobs, so we make room in each summit’s schedule for an epic party. Hoteliers seem to be pretty proficient when it comes to that!
Agenda at a glance
• Why Booking.basic is just a symptom of a wider problem
• How OTAs are adapting to the proliferation of wholesale rates by undercutting hotels.
• Why unmanaged downstream distribution is at the root of the problem
• How to maximize your business listing
• Where and when guests are interacting with your brand
• When to let OTAs do the work for you, and when you should take control
● Analyze guest behavior on every acquisition channel
● Calculate and optimize your Revenue Per Guest
● Build a distribution strategy that works in your favor.
How to maximize your return on every channel – including OTAs
Unsure whether you’re getting the most for your money? Find out how and why you should be tracking revenue on a channel-by channel basis and adjusting your spend based on the guests you want to attract. Single out your highest-value channels and find out how to use OTAs to your advantage – but only when you need them. By the end of this talk you’ll know how to:
● Analyze guest behavior on every acquisition channel
● Calculate and optimize your Revenue Per Guest
● Build a distribution strategy that works in your favor.
For more information and tickets, SEE HERE
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