TravelRevive to debut in a brand-new format

TravelRevive – powered by ITB Asia & Singapore Tourism Board will pave the way for the future of MICE events in Singapore.

TravelRevive, which will take place on 25 – 26 November 2020, at Sands Expo & Convention Centre, Singapore, will bring delegates and businesses together to exchange ideas, bridge knowledge gaps, and reimagine how the future of travel will look like. The event will be the first pilot tradeshow to trial the newly developed prototype for safe business events, safe itineraries and digital enablers in Singapore.

The two-day travel tradeshow, will feature conference sessions, exhibition, as well as opportunities for one-on-one buyer-seller appointments. It will also be complemented by virtual interactions which allows a wider global audience to connect with the regional travel businesses.


TravelRevive will be the first pilot tradeshow to trial the newly developed prototype for safe business events, safe itineraries and digital enablers in Singapore. A safe, trusted and innovative MICE experience developed by the Alliance for Action on Enabling Safe and Innovative Visitor Experiences, this prototype will provide delegates with the degree of interaction they would be accustomed to in a regular tradeshow setting – but in a far safer way which minimises infection risks.

The prototype includes creative solutions to enhance the health and safety for delegates,
as well as digital enablers to allow participants to experience the event safely and
seamlessly. Solutions the prototype will adopt include innovations such as touchless
technology and automated registration kiosks, as well as safety measures such as plexiglass
shields in exhibition booths and meeting pods that serve as an additional measure to reduce
droplet transmissions.

Reimagining the future of travel The two-day event will feature conference sessions, exhibitions, as well as opportunities for one-to-one buyer-seller appointments in a safe manner. The event is expected to welcome 150 hosted buyers from countries across Asia. TravelRevive will also be complemented with virtual interactions which allows a wider global audience to connect with regional travel businesses.

TravelRevive comes off the back of Singapore Tourism Board’s (STB) announcement in
September on safe and gradual resumption of MICE events. This is in line with the gradual
and calibrated lifting of travel restrictions and the implementation of green lanes with
various countries. Exhibitors in attendance include Singapore Tourism Board and Sentosa
Development Corporation and the event will welcome all travel trade professionals including
buyers, sellers, national tourism organisations, media, thought leaders and VIPs.
Complementing the live event, TravelRevive will include virtual aspects such as live telecast
of conference, on-demand sessions and online exhibitor directory.

The Alliance has also designed safe itineraries, comprising a selection of leisure activities
that comply with prevailing safe management guidelines, which will be trialled with the
MICE delegates of TravelRevive. These safe itineraries could serve as a model for small
groups of international visitors when international travel resumes eventually.

In preparation for TravelRevive, the Alliance is also working with relevant Government
agencies and industry stakeholders to deploy digital enablers to facilitate a seamless and
safe visitor experience journey from pre-arrival to 14 days post event.

Dr Martin Buck, Senior Vice President Travel & Logistics, Messe Berlin GmbH –
organiser of ITB Asia – states “We are proud to be paving the way for the future of
tradeshows through TravelRevive. The event will allow industry experts to come together
in person or virtually to share knowledge, ideas, and reimagine the future of travel. The
MICE industry has been one of the key contributors to Singapore’s growth over the years,
and we are proud to be working in close partnership with STB to pilot this gradual
resumption of events that will kick start the industry and retain Singapore’s position as a
hub for business travel and events.”

Mr Yap Chin Siang, Assistant Chief Executive, Singapore Tourism Board, said: “As
we gradually resume MICE events safely, we are heartened to partner Messe Berlin to roll
out TravelRevive as Singapore’s first pilot tradeshow and to prototype solutions for the
entire end-to-end visitor experience. Public health and safety remain our priority and we
have worked closely with the industry to create strict protocols, and reimagine what a safe
and high-quality business event could look like. Together with our industry, we want to set
Singapore apart as the world’s leading destination for safe, trusted and innovative business

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