Small ship specialist eWaterways is due to announce a partnership with TUI UK and Ireland at tomorrow’s CLIA UK and Ireland Selling Cruise conference.
The deal will see the likes of Royal Crown, Compagnie du Ponant and Sea Cloud all sold to TUI’s audience.
CEO of eWaterways, Daniela Wagner commented; “We are delighted to announce this partnership between our two companies as this will provide a number of exceptional small ship cruise products for TUI that fits with their medium and long term plans for diversification, as well as adding to our own distribution strategy in terms of positioning eWaterways with key wholesalers and Tour Operators in the UK”.
The agreement will widen TUI’s current cruise portfolio significantly, allowing the company to capitalise on a surge in popularity underway within the small ship sector.
Tui UK cruise general manager Karen Doyle said: “TUI UK & Ireland are delighted to be working with eWaterways. As a company we are always looking at new opportunities to take advantage of growing sectors, such as River Cruise, and expanding into this type of market will really offer something different and unique for Thomson and First Choice customers. Holiday experience is everything and ensuring we vary our programme continually keeps things fresh and exciting for both our retail agents selling our holidays and our customers buying them”