Expedia Group data reveals huge surge in international mobile travellers
The latest data from Expedia Group has revealed double-digit growth in mobile demand across many regions in the UK, with a particular focus on popular hot spots outside of London, such as the Lake District (just over 20% YoY), Cotswolds (almost 30% YoY), and Brighton (10% YoY).
The findings, drawn from data of UK lodging demand from April to June 2019, showed that demand for the UK was fuelled by domestic travellers seeking staycation destinations during the Easter holiday period, boosted by families booking half-term breaks and activities, possibly also contributing to the growth of UK package demand.
Top performing regions in mobile growth outside of England included the Scottish Islands (just over 40% growth YoY), South Wales (also 40% growth YoY), the Scottish Highlands (just over 20% growth YoY) and West Scotland (30% growth YoY).
Along with China, other Asian markets including Japan, Hong Kong, Indonesia and Korea experienced double-digit growth, highlighting travel to the Far East as an upcoming trend.
Package demand (a combination of hotel, and/or flight and/or car hire) also grew strongly in the UK in the second quarter, particularly for North East England (160% growth YoY), East Anglia (150% growth YoY), and Cambridge (almost 115% growth YoY).
“The rising generation of mobile-savvy travellers”
Commenting on the findings, Krishan Kadodwala, director of market management UK and Ireland, Expedia Group, said: “Our second quarter data for 2019 reflects the rising generation of mobile-savvy travellers who are booking their trips on mobile apps or sites via smartphones and tablet devices rather than laptops. With a key focus on digital, we strive to supply our lodging partners with an array of powerful technology and marketing tools to promote their offer via a range of mobile devices.
“It seems staycations are still on-trend, proven by the demand across the Easter period, with UK hoteliers seeing encouraging growth in regions outside of London which we expect to continue over the remaining summer months.”