Expedia is looking to tap opportunities arising from mobile travel market in India, the Financial Express reports.
The online travel giant currently ranks India among its top three markets in Asia, in terms of size and growth, along with China and Japan. And AirAsia-Expedia’s CEO, Jonathon Sinclair Neal, said there is strong potential for further growth in the country.
“With the online travel market expected to reach US$13 billion by 2017 we can expect more growth in this segment. Mobile travel in India is surging with gross bookings up 153% year-over-year to US$707 million in 2014 helping fuel the mobile market,” Neal was quoted saying.
The current Indian government is making significant efforts to enhance its tourism industry, and according to Neal, the country’s demographics present considerable opportunities for future growth.
“Here in India, 65% population is below 35 and so we certainly see a considerable growth driven by the younger generation, which has an access to mobile,” Neal told the newspaper.
In line with this, Neal said that Expedia is planning to invest in digital media promotions that target the younger generation.