Experts talk up mobile potential
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Travel firms should tap into the growing market of tablets and android phones if they are to maximise their success on the internet.A group of travel industry experts highlighted the booming mobile internet market as the most significant factor affecting the future of travel businesses in a round table debate held by hosting specialists UKFast. John Greenway, press office manager for Manchester Airport Group (MAG), told the panel that mobile will dominate its communications strategy over the next five years.”Mobile is huge for us,” he said. “In the airport, everyone has their mobile phone with them. You can already book something and access maps but our dream is that everything you can possibly want, you can get through your phone at the push of a button.”Passengers to Manchester Airport will be able to go through security, park their car and get on a flight with just a mobile phone – is that possible? We are going to delve into it in the next year and find out.”Steve Downes, managing director of Juice Digital, said the “game changer” for the travel industry – and for much of the business community – will be social commerce.”With social commerce, the worlds of social networking and community and engagement have come together with e-commerce. You can embed your e-commerce platform into your social network – which all of the world’s biggest brand are doing – and inextricably link the gains of community with sales.”
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