In bid to boost mutual growth, Expo Centre Sharjah has inked a memorandum of understanding (MoU) with Air Arabia for a three-year cooperation agreement.
The MoU is aimed at ‘maximizing visibility and branding of both parties’ and signed by Saif Mohammed Al Midfa, chief executive officer, Expo Centre Sharjah (ECS) and Adel A Ali, group chief executive officer, Air Arabia.
“This is a significant move aimed at mutually promoting growth of two of Sharjah’s business entities,” said Midfa.
Ali further added: “The MoU will go a long way in promoting Sharjah and its economy and add support to its growing economy. Air Arabia will promote Expo Centre Sharjah and its events on-board its flights and help raise awareness.”
Experts believe that the deal will help both ECS and Air Arabia to capitalise on unique economic, cultural and religious attributes.