Fiesta Hotels rebrands to Palladium

Palladium’s portfolio includes the Ushuaia brand

Fiesta Hotel Group has rebranded to Palladium Hotel Group in a bid to boost its international presence.

Palladium currently holds name to 15 luxury hotels in the Caribbean, Americas and Spain and will now be the umbrella name for the group’s eight hotel brands.

“The rebrand to Palladium Hotel Group is the next logical step as Palladium Hotels & Resorts continue to gain exposure and loyalty in the international arena,” said Juan José Calvo, group commercial director at Palladium.

“As we continue to develop our global proposition, it is vital that we play on our strengths and Palladium offers an important set of standards such as high quality, service and added-value that we feel are fundamental to the success of the organisation. This rebrand also helps with the positioning of our urban chain, Ayre, which has grown significantly over the last 6 years,” he added.

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