Fifth of Brits ‘opt for luxury’


Britons are more likely to choose luxury accommodation over other nations, a new report has found.

According to a study by ITB Berlin and IPK International, Brits join the Russians in preferring high-end accommodation with 22% choosing five-star properties, while Germans are now favouring middle-class properties.

Brits are the most likeliest European nation to choose hotels over other accommodation types, with 60% opting for a hotel. Of the total 413 million trips abroad taken by Europeans, 234m of these are said to be spent in hotels.

Dr. Martin Buck, director of the Competence Center Travel & Logistics, Messe Berlin, suggested the rise in five-star stays is a result of the added extras that customers receive, as well as loyalty schemes and tour operators’ offering.

“At many destinations these categories have been offering more and more in recent years,” he explained. “Increasingly, rooms at four-star hotels can now be booked for the price of middle-class accommodation. Luxury hotel overnights are also being offered at reduced rates.”

Rented or purchased holiday homes are said to make up 20% of the European market, while staying with friends and relatives was at 10% and campsites at 3%. 

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