Fiji Airways has launched its new marketing campaign which it says is “designed to showcase the warm nature of Fijians’ hospitality”.
Called ‘Welcome to our Home’, the campaign focuses on Fijian culture and how this extends to the service offered onboard Fiji Airways flights.
The move follows the recent rebranding of Fiji Airways, which included a new Fijian-inspired aircraft livery and revamped in-flight services.
“Following our successful relaunch to Fiji Airways last year, we have revamped our marketing approach and have now included more of Fiji’s people in the way we market our company and the country overseas,” said Fiji Airways’ managing director & CEO, Stefan Pichler.
“As the national carrier, we want to show off what makes Fiji so special and unique as an experience. This brand position resonates well with the Fijian people because they live this experience every day.”
The campaign includes a series of videos featuring three real families – one from Australia, one form New Zealand and one from Fiji – who recently travelled with the airline. These clips are available to watch at ourhome.fijiairways.com.
“Treating visitors like family is an inherent quality of Fijians. Our people at Fiji Airways naturally extend this same courtesy to all our guests on board. They are far more than just a seat number, they are part of our extended Fijian family,” Pichler added.