Former World Travel Market chief Fiona Jeffery OBE has been announced as a new non-executive director at PR agency Brighter PR.
Jeffery has joined the board after spending 20 years developing WTM and is now involved in many bodies including the UN World Ethics Committee for Tourism, WTTC Tourism for Tomorrow Awards Programme, The Tourism Society, African Travel and Tourism Association and the School of Hospitality and Tourism Management at the University of Surrey.
In 1998 she also founded Just a Drop, the international water aid charity.
Brighter Group executive chairman Steve Dunne said: “Brighter Group is undergoing tremendous growth at the moment and we have, for some time, been looking for someone to join our board to give us a wider perspective of business and industry expertise. Fiona’s credentials speak for themselves and the Brighter Group board felt she is just the person to help us in our next phase of growth.”