Firefly flies into Hat Yai

Pictured: Ignatius Ong, CEO of Firefly (second right) and Captain Shahrul Affendi celebrate Friday's launch
Pictured: Ignatius Ong, CEO of Firefly (second right) and Captain Shahrul Affendi celebrate Friday's launch

Firefly has launched a new route connecting Subang in Malaysia with the southern Thai city of Hat Yai.

The new service, which commenced on Friday (17 August) will now operate four times a week (Mondays, Wednesdays, Fridays and Sundays) using an ATR turboprop aircraft.

Passengers on the inaugural services were presented with flower garlands and gift bags by Thai authorities as they arrived at Hat Yai International Airport. The Firefly aircraft was also given a traditional water cannon salute.

“We have been anticipating for the launch of this new destination, as this service adds another historic milestone in Firefly’s regional network and concurrently strengthens our Indonesia-Malaysia-Thailand growth triangle agenda. A new destination certainly is an encouraging indication of an airline’s successful growth, and that’s exactly the path that we are at and in which we will continue heading towards. The celebration of Firefly’s two other new routes between, Kota Bharu-Singapore and Penang-Koh Samui just last week, further reiterates the achievement of our expansion plan which was announced earlier this year,” said Firefly’s Chief Executive Officer, Ignatius Ong.

“As we continue to market our new routes and destination, we assure passengers of our commitment to providing top-notch service coupled with our signature warm hospitality. A positive customer experience is a part of our brand promise and we intend to keep it,” he added.

Firefly had planned to launch the route in May 2012 but delayed it due to a terrorist attack in Hat Yai.

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