First Gucci hotel to open in Dubai this year
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Luxury hotelier Elisabetta Gucci has revealed plans to roll out 40 hotels over the next 15 years in the Middle East, Far East and South America with the first property opening in Dubai at the end of this year.Partner Lorens Ziller at Elisabetta Gucci Hotels & Resorts told the Reuters Global Luxury Summit this week that the construction of the 87-room luxury boutique hotel was completed and that a second hotel opening was on track for China this year.”We intend to develop other hotels for the GCC, and outside our focus will be Russia, China, Far East, Africa and South America, particularly Brazil,” said Ziller.”We would like to have 40 hotels in 15 years but think this can be over achieved.”Elisabetta Gucci is daughter of Italian fashion designer Paolo Gucci. Her Dubai property was due to open at the end of 2009 but as a result of “global market financing” issues, the project was halted a year, said Ziller.”If we had a 300-room hotel I would be seriously concerned. But even in the downturn there’s great potential for boutique hotels in Dubai,” he added.Elisabetta Gucci Hotels & Resorts has partnered with Abu Dhabi’s Baitek International Real Estate to develop the chain of hotels in the Gulf. The Dubai hotel is funded by Baitek for an undisclosed amount.Ziller said a night at the Elisabetta Gucci Hotel Dubai would cost as little as AED1,500 with some rooms charged at AED25,000.Guests will have the option to buy anything in the hotel from furniture and bed linen to slippers. Elisabetta Gucci works with Italy’s Formitalia Luxury Group to create exclusive interiors, furniture and art.A large number of future hotels, particularly in Russia and Eastern Europe, would be converted historic properties, Ziller explained.The group plans to form a hotel management company in June in order to manage its hotels worldwide and ensure quality is preserved, he added.Gucci is not the first design house to open a property in Dubai.In April, Italian designer Giorgio Armani opened his first branded hotel in Dubai in partnership with developer Emaar Properties at Burj Khalifa, the world’s tallest tower.
Comments are closed.