ABTA 14: Five ways to offer experientialism
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The travel industry has the ‘opportunity of the century’ to cater to the growing number of people living life through experiences instead of the things they own, according to author James Wallman.
Speaking at the ABTA Travel Convention earlier today, Wallman said people are looking to improve their status through experientialism instead of material goods, with travel in prime place to benefit.
“Do not be just a service provider but provide an experience,” he advised. “What we do is now more important than what we have.”
Below are Wallman’s five tips that travel companies can offer experientialism to clients.
- Deliver personal, authentic experiences that create stories.
- Remember the value of not sharing. Perhaps have WiFi free zones or time periods so people can take holidays in the way they used to; that people cannot see.
- Create a holiday experience that puts people in the ‘now’ and the flow as it will make them happier.
- Don’t only think about enhancing happiness during the holiday but before and after as well. A countdown to a holiday is free happiness.
- When a customer gets home, help turn stories into memories that will keep on going. Memories last longer than things and status now comes more in the form of what we do than what we own.
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