Fragrance bookings are up 40% since partnering with SiteMinder

Fragrance bookings are up 40%
Fragrance bookings are up 40%

Fragrance Hotels has revealed its group-wide bookings from the web have risen 40% since making the decision one year ago to partner with SiteMinder.

The hotel group today uses SiteMinder’s Channel Manager to power its online distribution and deliver its room rates, availability and reservations in real-time between its integrated property management system, Pyxis, and its online channels.

Chan Chi Ho, assistant ecommerce manager at Fragrance Hotels, said: “Managing more than twenty accommodation options in Singapore is very difficult without reliable technology like SiteMinder’s.

“In 2014, we realised we needed to stop spending time and manpower on updating our online channels’ extranets and actually focus on looking after our guests!

“At the time, we would receive in excess of 100 online bookings on any given day, and making sure those bookings were updated in Pyxis, and that the rates and availability of our rooms were updated across all our channels, was a full-time role. And one we could no longer do manually.

“Bookings are up forty percent since we partnered with SiteMinder. Using The Channel Manager has helped us to focus more on our other tasks and less on managing our rooms online. We’re saving about 120 hours of manpower per month. Ultimately, it’s allowed us to maximise our online revenue right up to the last room.”

SiteMinder’s director of sales – Asia, Kevin Tatem, added: “Without doubt, the return on investment for deploying SiteMinder’s integrated technology has been tremendous for Fragrance’s business. It is always satisfying for SiteMinder to work closely with PMS partners like Pyxis to provide such great results for our mutual customers.”

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