France’s tourism businesses form alliance

The alliance hopes to boost tourism to France
The alliance hopes to boost tourism to France

Nineteen of France’s leading travel and tourism businesses have combined to launch a new alliance to promote tourism to the country.

Accor, Club Med, Euro Disney, Pierre & Vacances and SNCF are some of the members of the new ‘Alliance 46.2, Undertaking for Tourism in France’, which will look to boost jobs, promotion and investment into France tourism.

Other members include Aeroports de Paris, APST, BNP Paribas, Caisse des Dépôts et Consignations, Cityvision, Compagnie des Alpes, Elior, Galeries Lafayette, GL Events, Groupe Flo, Kering, Lagardère Services, Groupe Lucien Barrière and Viparis.

The alliance’s first AGM was held this week with its board of directors now announced.

Gérard Bremond, chairman of Pierre & Vacances-Center Parcs Group as chairman of the alliance with its vice-chairmen as Sven Boinet, deputy CEO of Accor Group; Philippe Houze, chairman of Galeries Lafayette Group and Dominique Marcel, chairman and CEO of Compagnie des Alpes.


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