Frasers Hospitality launches ‘Modena’
Frasers Hospitality has launched Modena, a new concept in extended stay accommodation. Modena, a Boutique Hotel Residence which targets the emerging ‘road warrior’ - business travellers who spend much of their time on the road – launched with a 104-unit property in downtown Tianjin and the announcement of plans to establish a global footprint.
Modena’s vibrant, young design and services approach is geared towards short to mid-term guests, with features such as a communal lobby which not only serves as guest check-in, but also showcases a delicatessen-cum grocery for ‘grab-and-go’ convenience. On arrival, guests are presented with a ‘Welcome Box’ containing amenities, stationery and daily essentials including plug-ins for connectivity.
A standout feature is the ‘Soak Suite’, private hot tubs for guests to relax, watch a DVD or listen to their favourite MP3.
And Frasers already has another four properties on the drawing board, including three in China - one in Shanghai and two in Suzhou - that will open within the next two years. The fifth property, which will be the Modena brand flagship, will be established in Singapore and is expected to be completed by the first quarter of 2012.
In addition, negotiations are underway to establish the Modena marque in other centres in Asia and Europe.