Garuda CEO wins CNBC Travel Business Leader Award

Pictured (from left): Choo Choon Seng, chairman, STB; Emirsyah Satar, president & CEO, Garuda Indonesia; Deirdre Wang Morris, reporter, CNBC Asia Pacific; and Lionel Yeo, CEO, STB
Pictured (from left): Choo Choon Seng, chairman, STB; Emirsyah Satar, president & CEO, Garuda Indonesia; Deirdre Wang Morris, reporter, CNBC Asia Pacific; and Lionel Yeo, CEO, STB

Emirsyah Satar, president & CEO of Garuda Indonesia, has been named as the winner of the CNBC’s 2013 Travel Business Leader Award in Asia Pacific (TBLA).

In a recent award ceremony held in Singapore, the Indonesia national carrier’s chief was awarded for his leadership, which has seen Garuda embark on a major transformation and expansion strategy, ‘Quantum Leap’. Satar defined his business strategy as focusing on the customer, while ensuring that the company remains cost-effective and efficient.

He has also employed an HR programme called ‘MMC’ (meritocracy, market, capabilities), which fosters staff satisfaction and retention by rewarding good performance and offering employee incentives.

“The CNBC Travel Business Leader Award is our way of celebrating and recognising business leaders who through strong innovation and effective management skills are paving the way forward in this dynamic sector,” said KC Sullivan, president & managing director of CNBC International. “Congratulations to Emirsyah Satar and all the nominees for their outstanding achievements throughout the year.”

Satar was presented with the TBLA at the TravelRave Leaders Gala, which was organised by the Singapore Tourism Board (STB).

“We congratulate Mr Emirsyah Satar on being named this year’s Travel Business Leader and salute him for his dynamic and innovative leadership,” said STB CEO, Lionel Yeo.

“The Travel Business Leader Award is an important part of TravelRave, where leading names in the Asian travel and tourism industry convene not only to share best practices and insights, but also to celebrate outstanding leadership.”

 

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