Gastronomy tourism in Japan on the rise

All the foodie travellers can now head to Japan as new culinary developments make the country a big hit in the gastronomy tourism map.

According to a recent survey by the World Tourism Organization (UNWTO), the Japan Travel and Tourism Association (JTTA) and Gurunavi titled UNWTO Report on Gastronomy Tourism: The Case of Japan, gastronomy tourism in Japan has been enjoying strong growth over recent years, providing economic benefits and acting as a tool for development and social inclusion.

Talking about new attractions that make Japan a favourite culinary destination, Zurab Pololikashvili, UNWTO secretary-general said: “With more travellers now searching for the unique experiences of local gastronomy, the promotion of gastronomy tourism has moved towards a central position in tourism development and its potential contribution to the Sustainable Development Goals.”

Through various successful examples of gastronomy tourism in Japan, this report shows how the country has achieved turning gastronomy tourism into a tool for development, inclusion and regional integration, he added.

Research carried out for the report found that 38% of Japan’s prefectures include or plan to include gastronomy tourism in their future plans, while 42% of municipalities reported that they already have examples of gastronomy tourism-related activities. The report also highlights the high level of public-private collaboration within gastronomy tourism.

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