Glenton Holidays launches TV campaign
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Glenton Holidays has launched its first television advertising campaign with its Scottie dog mascot as the star of the small screen.The coach holiday specialist is targeting consumers in the East coast region with its TV debut as it builds on last year’s rapid growth in bookings.Glenton took away record numbers in 2009, with bookings topping 40,000, compared to 30,000 in 2008.Commercial Director Steve Turbill said: “We have ambitious plans for further growth in 2010 so we need to tell more potential customers about our great value holidays.”Our competitors are not advertising on TV so we are confident we will grab the attention of new customers in untapped markets with our popular mascot and unbeatable deals.”Glasgow-based Glenton Holidays has teamed with award-winning animator Selina Wagner, who grew up on an Orkney farm, and studied animation at the Edinburgh College of Art.As well as winning a clutch of awards, her work has appeared on STV and BBC Scotland.The 20-second animation shows the Scottie dog mascot, also called Glenton, sniffing out great deals, with coach holidays from
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