Global Travel Group announces mentoring scheme ‘Global Buddies’

As announced at the Global Travel Group conference, currently taking place at Universal Orlando Resort in Florida, the group has launched a mentoring scheme to give new members get a helping hand for their business as well as a brand redesign.

The programme, titled Global Buddies, will give new travel agency owners the opportunity to ‘buddy up’ with more established retailers, who can then offer tips and advice.

“Someone to bounce ideas off or chat through issues with can make a world of difference”

Cherie Richards, commercial director, The Global Travel Group said: “The one thing we know about Global agents is that they all see themselves as part of a family. Very often we see this sort of collaboration when our members come together – they are always keen to help each other out and share best practice.

The new Global Travel Group logo, unveiled today

“Global Buddies will just put this advice on a more formal footing, so new members know they have a more experienced agent who they can turn to. Sometimes, just having someone to bounce ideas off or chat through issues with can make a world of difference.”

To kick the scheme off, members of Global’s executive team will each be assigned their own new member buddy to help during their first year of membership.

“We do need our bigger and more experienced members to step forward”

Richards continued: “To make this a success we do need our bigger and more experienced members to step forward. We don’t see the buddy process as being something onerous – just catching up with your partner once a month by telephone or meeting for a cup of tea a few times each year is enough to make the relationship worthwhile. If buddies want to be in touch more often that’s fine too.

While the Global Buddies scheme is exclusively for members, the group is keen to get senior industry figures from big-name suppliers involved in group mentoring sessions which will take place at venues up and down the country. Companies including Luxury Escapes and Holiday Hamster have already tried the pilot scheme and provided positive feedback about “the travel industry famalam”.

Established Global members who would like to offer their services as a mentor to a new agency can register their interest by emailing

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