GNTO’s ‘Dallal fi Almania’ 2013 taps into families

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The German National Tourist Office (GNTO) recently concluded its road show ‘Dallal fi Almania’ (Feel Good in Germany) 2013 which was held in partnership with Lufthansa German Airlines. 

The road show which covered Kuwait, Doha, Abu Dhabi and Dubai, this year focused on families and young travellers.

“Figures for travellers from the Arab Gulf States are increasing at a faster rate than ever; with this, the GCC countries continue to represent one of the top twenty source markets ” said Antje Roeding-Boudier, director of marketing and sales office of the German National Tourist Office (GNTO) in the Gulf region.

According to statistics from the Federal Statistical Office, overnight stays by travellers from the GCC totalled 1,216,490 in the first 11 months of 2012. This equates to an impressive increase of 27.7% compared with the same period of the previous year. Moreover, visitors from this region are particularly high spenders: according to IPK International’s World Travel Monitor, their average spending on a trip to Germany was €3,850 in 2011. By comparison, the average for visitors from Europe was €511.

“For spending a holiday together as an Arab family, Germany is the perfect destination. Visitors of all ages will love going to theme parks, water parks, castles, museums and fun pools, getting close to nature in the national parks, and engaging in active pursuits such as cycling, swimming and walking,” explained Roeding-Boudier.

The road show witnessed participation from 22 partners, representing accommodation, attractions, tourism services, transportation and healthcare services sectors in Germany.

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