GTA Middle East collaborates with Dubai Tourism for summer campaign

Dubai promoted as a summer destination
Dubai promoted as a summer destination

GTA Middle East recently announced a strategic collaboration with the Dubai Corporation for Tourism & Commerce Marketing for a new Destination Dubai Summer Campaign.

It has been launched with an objective to rapidly boost regional tourist numbers into Dubai while simultaneously highlighting key facets of Dubai as a top-of-mind summer destination.

Building on the collaboration, it will also allow exclusive access to the g shop campaign. The loyalty program g shop has been very popular among Middle East and Africa clients.

Scheduled for the summer months, the campaign will run from 1 June 2016 until 30 September 2016. With a strong presence in the region, GTA Middle East through this campaign will highlight Dubai’s rich destination proposition across six target GCC markets – United Arab Emirates (UAE), Kingdom of Saudi Arabia, Bahrain, Kuwait, Oman and Qatar.

GTA Middle East aims to attract short-haul business from the near proximity GCC markets, which represented 23% of all overnight visitor travel to Dubai in 2015.

Highlighting the importance of Dubai as a destination, Rami Mashini, GTA’s vice president of sales and marketing for Middle East, Africa & Turkey said: “We are delighted to collaborate with Dubai Tourism for this Summer Campaign. The Destination Dubai Summer Campaign will be great success for both parties given the growing attractiveness of Dubai as a major destination with its constant innovation. This collaboration will also showcase the strength of GTA Middle East in the Market as a key global distributor, offering varied content, rich concepts and activations of new services and products. Agents can look forward to gains and rewards point offered on booking their next trip to Dubai.”

The joint campaign is simple; agents need to use the right communication resources provided by GTA Middle East to promote Dubai as key destination for GCC travellers. The rewards include gift cards, shopping vouchers and much more. Furthermore, members of g shop will stand to benefit (X3) points for all Dubai hotels and (X5) points for Strategic Partnership Program (SPP) Dubai hotels from 1 June 2016 until 30 September 2016.

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