Global travel distributor GTA Middle East has partnered with Dubai Parks and Resorts to promote trade awareness of the mega attraction.
The collaboration will see GTA embark on a two-pronged marketing and brand awareness strategy.
In the first phase, GTA will conduct dedicated workshops and trainings across the GCC region with key agents and clients. This initiative will ensure increased brand recall while at the same time familiarise bookers with Dubai Parks and Resorts’ product offerings. Moving ahead, GTA will optimise its sales channels to promote the entertainment destination within its network.
Commenting on the partnership, Rami Mashini, Vice President – Sales and Marketing at GTA said: “We are delighted to partner with Dubai Parks and Resorts, the region’s largest entertainment theme Park destination. Our partnership will change the way the travel industry looks to market an entertainment brand. The strategy implemented will be to strengthen the much-talked about brand, boost its visitor profile and ensure demand is maintained.”
The partnership will see GTA with a strong foothold in the industry, drive short haul business from key GCC source markets.
Julien Munoz, Vice President of Sales at Dubai Parks and Resorts said: “We’re very pleased to announce our partnership with Global Travel Distributor GTA Middle East. It is our intention to partner with strong representation that reflects the destination’s position in the theme park industry. Through this collaboration with GTA, we aim to install Dubai Parks and Resorts’ presence in our key tourism markets in the Middle East, and offer our products and unique experiences to the travel. In a few days, Dubai Parks and resorts tickets will be accessible to the trade via GTA renewed B2B platform in order to be package with their existing inventory of rooms. We’re committed to supporting our business partners in every way possible. We believe GTA will play a key role in driving our success in the MEA region.”
Dubai Parks and Resorts comprises three theme parks: Bollywood Parks™ Dubai a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters. MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. The entire destination will be connected by Riverland™ Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts that is free for all to enjoy, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph® Collection. Expected to open in late 2019, Six Flags Dubai will be the destination’s fourth theme park and the region’s first Six Flags theme park.