GTA pops up at ITB Asia, but ends trade show participation

The g shop at ITB Asia
The g shop at ITB Asia

GTA is exhibiting at ITB Asia this week, with a booth that transforms into a “g shop” pop-up store.

The company, which forms part of the Kuoni Group, is extending its “g shop” rewards programme across all Asia and Middle East markets, allowing travel agents to earn points with every booking a client makes, and redeem their points for rewards like smartphones, tablets, shopping vouchers, theme park tickets and hotel stays.

“What better way to show our partners that every booking counts by directly rewarding them for their results?” said Daryl Lee, GTA’s regional vice president of sales & marketing for Asia Pacific, Middle East & Africa. “GTA will continue to invest in people, technology, service and the digitalisation of our business, expanding our global travel agent loyalty programme g shop with more exciting rewards.”

However GTA also revealed that ITB Asia will be the last trade show it attends and an exhibitor.

“As our global sales and sourcing network connect with clients and suppliers around the world more frequently, using innovative new ways to connect, we have decided to scale back on our participation at tradeshows as we find that we are now less reliant on these events for trade outreach,” said Lee.

ITB Asia attendees can visit the GTA pop-up shop at Booth E47 (Hall F).

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