GTA embarked on the next phase of its Hong Kong Strategic Partnership Program (SPP) this week, with the hosting of a major fam trip.
In a three-way tie-up, GTA worked with the Hong Kong Tourism Board (HKTB) to bring its top-selling travel agents and members of the media to Hong Kong. And the company has also partnered with TV channel tvN, which is in Hong Kong to film the first part of its new travel series, MUST (My Unexpected Sweet Trip).
The travel show will see South Korean actress and anchor, Clara Lee, meet with a local Hong Kong celebrity to discover Hong Kong’s most romantic attractions and activities. MUST will then continue shooting in other Asian cities and the new travel series will be aired on tvN across the Asia Pacific region immediately after post-production in August.
The fam trip runs from 9-13 June.
“We are very pleased to partner with GTA and bring in trade partners from nine markets in Asia Pacific. Hong Kong is a truly unique city, featuring vibrant living culture, diverse culinary options and many more for all visitors with different needs,” said Anthony Lau, executive director of the HKTB.
“We hope this trip can offer our overseas partners an in-depth understanding of the city, during which they will experience the exciting international dragonboat races and different facets of Hong Kong through the new tour products developed under the HKTB’s ‘Explore Hong Kong Tours’ platform.”
Travel agents attending the fam trip will be offered the chance to meet Ms Lee for a filming session aboard the Duk Ling junk boat while sailing across Victoria Harbour.
And as well as helping to film tvN’s new show, GTA will also create its own destination video in Hong Kong, which it will then showcase to travel agents in GTA Workshops across Asia Pacific, the Middle East and Africa.
“GTA’s SPP Hong Kong is focused on providing agents with a wealth of information about Hong Kong, and giving them more confidence to sell the destination to their clients,” explained Cyndi Ng, GTA’s head of market development & strategic partnerships. “Our strategic partnership with tvN is an exciting and unique way of spreading the SPP message even further, providing agents – and tvN’s wider Asia Pacific audience – with deeper insights into this fantastic destination.”
To welcome the travel agents, GTA and HKTB hosted a welcome dinner on Thursday night at Hong Kong’s Michelin-starred Ah Yat Harbour View Restaurant, which was also attended by Clara Lee.
During the five-day fam trip, agents will also take helicopter ride over Hong Kong from The Peninsula Hotel, a Ngong Ping 360 cable car ride to a fisherman’s village in Tai O, and celebrate the Hong Kong International Dragonboat Festival courtesy of HKTB.