Hainan Airlines expands with Amadeus
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China’s largest private carrier, Hainan Airlines, has become the fourth major Chinese airline to select Amadeus e-commerce technology to increase online sales.
Amadeus’ e-Retail solution was successfully deployed in September to enable bookings in six languages for both domestic and international flights. The booking engine allows the airline’s customers to book their tickets in six languages - English, French, German, Japanese, Korean and Simplified Chinese.
Xu Xin General Manager, Marketing, Hainan Airlines stated: “International growth is key to our commercial success and we needed a global technology partner that is able to give us the knowledge and reach to service customers in different languages and markets. The Amadeus e-Retail solution makes online booking a simple and user friendly process.”
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