Hala Abu Dhabi expands its global presence

The team to promote Abu Dhabi
The team to promote Abu Dhabi

In an effort to boost its global presence, Hala Abu Dhabi will cooperate with 45 tour operators worldwide to promote Abu Dhabi as a tourist destination.

As per current statistics, the preferred sales agreements have been signed in 23 countries across the Americas, Europe, Middle East, Africa, Asia and Australia. This initiative is being undertaken to expand Etihad Airways’ ‘Stopover in Abu Dhabi’ program, aimed at transiting passengers.

The programme offers passengers of Etihad Airways and selected partner airlines to break journeys in Abu Dhabi and special offers such as complimentary visas, overnight hotel accommodation and golf course access.

To further boost this programme, a number of Etihad Airways’ sales team members have also been appointed globally as destination and product champions by Hala Abu Dhabi. The first two groups under the preferred sales agreements recently visited Abu Dhabi.

Peter Baumgartner, chief commercial officer at Etihad Airways, said: “We are looking forward to build on the popularity of our ‘Stopover in Abu Dhabi’ program with these tour operators. Our expanded partnerships will increase tourism traffic into Abu Dhabi by showcasing the emirate as a holiday destination with attractive incentives. In terms of future plans, we are looking at partnering with 15 additional tour operators and champions at the end of this year.”

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