Hard Rock International, in collaboration with glh Hotels, has unveiled plans for Hard Rock Hotel London.
A conversion of the existing Cumberland Hotel, once frequent host to guitar legend Jimi Hendrix, the upcoming Hard Rock Hotel London will be situated in one of the city’s most sought after locations – directly at Marble Arch on Hyde Park and at the crossroads of Oxford Street and Park Lane.
Offering panoramic views over Hyde Park, the 900-room Hard Rock Hotel London is scheduled for completion in summer 2018.
“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” said Hamish Dodds, chief executive officer at Hard Rock International. “We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage.”
A short walk from the original Hard Rock Cafe, the upcoming Hard Rock Hotel will stay true to the city’s musical heritage through live events featuring both local and international talents. The hotel will also feature curated memorabilia displays and a memorabilia vault, housing some of the brand’s more than 80,000 historical pieces.
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