Hard Rock Hotel to debut in Dubai

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Dubai’s first Hard Rock Hotel could open as soon as late this fall, or early next year. Hard-Rock

The property will span the first 33 floors of the towering Marino 101 building and feature 288 rooms as well as amenities ranging from a fitness center to a ‘rock and roll’ spa and restaurant areas.

Hard Rock Dubai will be within walking distance to Jumeriah beach areas and not far from other big attractions like Burj Khalifa and the Dubai Mall.

The hotel is also planning to launch a unique “Sound of Your Stay” programme whereby guests can get a variety of Fender electric guitars delivered to their rooms — or try their hands at the turntables with in-room DJ equipment services.

“The Sound of Your Stay programme has been a success since it was globally rolled out at all our hotels,” Hard Rock representative Josh Littman recently told Gulf News Journal. “We expect the program to be just as much of a success at Hard Rock Hotel Dubai.”

With Sound of Your Stay, guests will choose from Hard Rock’s trademarked “Picks,” “Tracks” or “Mix” services: With “Picks,” guests choose a guitar from a variety of 20 Fender electric guitars, as well as headphones and a floor amplifier to play for free during their stay. Video lessons are also available. With the “Tracks” service, guests get curated playlists — hand-selected by celebrities and music pros — to enjoy around the hotel and, later, at home.

The “Mix” DJ service allows guests to be part of the electronic dance craze and turn their hotel room into their own mega club, according to Littman.

A concierge will bring guests a controller and laptop that plugs into the stereo sound system built into their rooms.

“It’s an offering exclusive to our brand, and nothing quite like it exists in the market,” Littman said.

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