Haven has taken to the small and big screens for its latest campaign in the UK.
The new promotion shows a range of ‘Haven Days’ at its resorts with images of paddleboarding, bike riding, waterparks and other activities shown in the adverts.
The cinema adverts are a first for the domestic UK brand, which is targeting mothers and families.
“We’re extremely excited to see this ad campaign launch and bring to life the Haven experience for both our agent friends and their customers,” said Louise Tansey, national sales manager at Bourne Leisure.
She added: “By adding a new dimension to the way we communicate the Haven brand, we hope to see even more interest in Haven holidays from a wider audience and thus drive further traffic into agencies nationwide. The adverts are also a great fun and dynamic tool with which to engage and teach agents about the Haven brand.”