Hawaiian Airlines unveils new uniforms
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HONOLULU - Starting this Sunday, November 1, customers of Hawaiian Airlines will notice an entirely new look in its terminals and onboard its flights with flight attendants and customer service employees sporting stylish new uniforms.
The new uniforms to be worn by more than 1,800 employees system-wide are the product of a year-long collaborative effort among line employees and managers of the company aimed at having them ready in time for Hawaiian’s 80th anniversary on November 11.
“Uniforms are an important expression of a company’s identity, and Hawaiian’s identity is its people. That’s why I am so pleased with our new look - it is a perfect reflection of the modern Hawaiian Airlines employee,” said Mark Dunkerley, Hawaiian’s president and CEO. “It conveys their confidence and pride in their professionalism, as well as their respect for our history and the Hawaiian culture, with a contemporary sense of classic style.
“As Hawaiian marks its 80th year, we are in many ways welcoming a new era at our company. Being the preeminent carrier of Hawaii with a new fleet of aircraft and exciting opportunities on the horizon, we feel a heightened sense of obligation to represent the best of our island home to the rest of the world. This new look is an outward expression of our belief in the future at Hawaiian,” Dunkerley said.
Hawaii designer Emma Howard incorporated the input from employees in creating the new uniform’s print design, drawing inspiration from the Hawaiian word makahiki, which resulted from combining the words for “flight” and “movement.” Design elements in the new uniforms feature:
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