The last year has proved to be positive for HDS Rent A Car, who after an aggressive pricing strategy has witnessed a substantial growth from the market.
The increasing levels of both business travel and tourism into Dubai and Abu Dhabi has resulted in the overall UAE car rental market growing by 10% compound annual growth rate (CAGR) in 2014. The non-airport rental market was up by 14%, over the same period.
“The premium car hire market in Dubai has been experiencing a return to pre-2009 levels and is now starting to surpass that ‘pre-crash’ benchmark. Much of this growth is coming from high net worth individuals [HNWI] on either business or tourism stays,” said Jonathan Bedeman, operations manager, HDS Group.
HDS-RAC’s fleet includes the BMW i8, Rolls Royce Phantom, Lamborghini Aventador and Gallardo, Aston Martin Rapide, Ferrari Spider 458, Bentley Continental GTC, Mercedes G63, and the Chevy Corvette.