HKTB launches Summer Spectacular
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The Hong Kong Tourism Board (HKTB) officially kick-started its two-month-long summer promotional campaign - Hong Kong Summer Spectacular - yesterday. This year, the HKTB is focusing on promoting to potential visitors from mainland China and short-haul markets a wide range of special offers and tactical packages. Complementing these are the many events, newly opened facilities and summer activities organised by local attractions.
HKTB Chairman, James Tien, said; “Notwithstanding the continued impact of the global financial tsunami and human swine flu pandemic, we believe that we must grab the opportunities of the peak summer travel season, especially in the mainland and short-haul markets. To widely promote travel to Hong Kong during the season, we have allocated more than 80% of our HK$48 million (US$6.2 million) summer promotion budget to promotions in these source markets. In the mainland, as well as doubling our budget to HK$20 million, we have advanced the promotions to start in mid-June so that we can intensify their impact.”
Working with the travel trade, the HKTB has begun publicity for Summer Spectacular in the mainland and short-haul markets. In mainland China, the HKTB is co-operating with its travel-trade partners in 24 major cities and launching promotions through popular travel portals.
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