HMH gears up for expansion
Hospitality Management Holdings (HMH) will be unveiling an array of projects, products and summer offers during the Arabian Travel Market (ATM) in addition to promoting its existing properties.
Michel Noblet, President & CEO, HMH, said, “We are in the process of finalizing some fantastic new projects that will give us access to fabulous new destinations such as Iraq. We will also be showcasing several upcoming properties that will be a great addition to our collection of hotels and would greatly boost our presence and offering across the Middle East and Africa. These include our most prestigious address The Ajman Palace that is a heritage resort with a modern spirit set on a private beach. Featuring 243 rooms, the luxury 5-star hotel offers one of the largest and most impressive ballrooms in the Northern Emirates as well as state-of-the-art meeting facilities and unique dining and leisure options.”
The group has a number of other significant openings coming up in 2012 that will add about 1200 keys to its existing room supply in the region.
HMH is now focusing on high-growth markets and products. Michel stressed, “We are in the process of finding new markets and setting new targets. Improved hotel performance in destinations such as Dubai and Saudi Arabia has encouraged developers and investors to look at new opportunities that have given us fresh impetus. Our primary objective today is to consolidate our portfolio and secure greater market share by leveraging our positioning and increasing competitiveness.”
Speaking about new source markets, Michel pointed out, “Inbound tourism to the Middle East is growing consistently. The number of tourists visiting the region is expected to grow by up to 5% this year according to a report issued by UN World Tourism Organization. Aside from emerging markets like Russia, China, Korea, India, Indonesia, Malaysia and Brazil, we are tapping European markets such as UK, Germany, Italy, France, Netherlands, Belgium and Poland. These countries represent undeniable opportunities for our brands as we are seeing a sizeable increase in the number of guests from these markets.”