Hogg Robinson launches new software business

Corporate travel giant Hogg Robinson Group (HRG) has launched a new technology and software business; Fraedom.

Operating independently within HRG, Fraedom will focus on offering the company’s corporate clients “simple and inexpensive” SaaS (‘Software as a Service’) technology solutions.

Fraedom will offer SaaS technology solutions
Fraedom will offer SaaS technology solutions

“SaaS technology offered by Fraedom already operates across a wide variety of non-travel markets, helping companies and individuals gain instant control and visibility of their purchasing and expenses,” explained David Radcliffe, chief executive of HRG.

“Having learned from our experience in non-travel areas, we recognise there is a gap in the broader corporate and unmanaged travel market for a simple to use integrated end-to-end solutions process.

“One of the first new innovations from Fraedom, is a simple, easy to use and inexpensive service which offers a one stop process from initial online booking, through to the reclaiming and payment of expenses.”

Fraedom will be aimed primarily at the non-managed and individual sector, while HRG will continue to focus on the managed sector within the corporate travel space.

“Both companies operate completely independently of each other, although of course our clients will have the benefit of choosing which division best suits their needs,” Radcliffe added.

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