Holiday Inn understand travel habits
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In a recent souvenir study conducted by Holiday Inn revealed that 70% of respondents feel that souvenirs are an important part of the holiday, and only 20% of travellers return home empty handed.
Almost half of respondents attributed this to a desire of bringing part of the holiday home though only one in 10 respondents are souvenir hobbyists. It was also found that younger travellers are more likely to place importance on buying souvenirs.
As a region, buying souvenirs for family members remained top priority with an average spend of US$30 per gift, with travellers from Australia, Southeast Asia and Middle East prioritising their partners first. Buying gifts for co-workers fell lower on the list, except for travellers from Japan, where it is customary to gift souvenirs to colleagues. The average budget set aside for colleagues is about US$13.
Across the region, Japanese travellers were also found to be the most receptive to souvenir requests from others ahead of a trip.
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