Holland passenger boost for Stena Line
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Traffic on the Harwich-Hook of Holland route has continued to rise this year, according to operator Stena Line.
The company saw the number of cars carried on the route grow up 7.1% (up by 42,000) in the third quarter of the year compared to the same period in 2011, while passenger count was up 0.8% (up by 176,000).
Promotional activity around its 50th anniversary boosted September by 17.2% compared to last year for cars and 11.4% for passengers.
“The summer was challenging for the UK outbound travel in general, with the Olympic Games dampening demand,” said Lars Olsson, general manager for travel on the North Sea at Stena Line. “Market conditions have remained testing and so Stena Line’s ongoing North Sea growth has bucked industry trends and the promotional work we carried out around our 50th anniversary in September has helped boost this further.”
He hopes the car traffic will continue to drive it towards full-year targets.