Hong Kong targets Indian market

Anthony Lau, executive director of the HKTB, launches the campaign with Nehalaxmi Iyer and Dheeraj Dhoopa
Anthony Lau, executive director of the HKTB, launches the campaign with Nehalaxmi Iyer and Dheeraj Dhoopa

The Hong Kong Tourism Board (HKTB) has unveiled its new promotional drive to target the Indian market.

The campaign, called ‘My Time For Hong Kong’, is aimed at “today’s modern traveller” according to the HKTB, and is intended to create a “strong emotional” connection with Indian visitors by showcasing the local sights of the Asian city.

The campaign will also include a series of videos by Indian celebrities who talk about their travels in Hong Kong.

“India is one of our key source markets and we have been developing new avenues to engage and interact with the Indian travellers,” said Anthony Lau, the HKTB’s executive director.

“This campaign is our effort to showcase the diversity of experiences offered by Hong Kong and to promote Hong Kong as a preferred travel destination amongst Indian travellers.”

As part of the campaign, HKTB has also introduced a series of new package tours for visitors, which include rides on the harbour ferry and local trams.

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