A number of international hotel chains such as Marriott, Starwood, Carlson and Accor are all customising their mid-market and economy brands for India, Economic Times reported.”Indian consumers have certain specific expectations from a hotel because of various social and cultural aspects and also because they are brought up in a service-oriented environment,” the paper quoted Rajeev Menon, Area VP of India, Pakistan, Maldives and Malaysia at Marriott.So hotel chains offer what they don’t anywhere else such as multi-cuisine restaurants, jet sprays in the washrooms, bellboys to assist guests with luggage, banqueting, meeting rooms, large lobbies, bar and gymnasium.The report said mid-market and economy hotels in the West do not offer these services but in India, these are the norm. The report said one reason for this kind of customisation was increasing domestic travel, both on business and leisure.”We believe 80% of our guests in our hotel rooms would be Indians and it is important to keep their expectations in mind,” Marriott’s Menon was reported saying.When Marriott launches its mid-market brand Fairfield Inn, all the 12 hotels that it will build under the brand by 2013 will have restaurants offering all three meals, although in other countries they serve only breakfast.”Typically Fairfield Inn is surrounded by several restaurants, which might not always be the case in an Indian city or town,” Menon said in the report.Another player, British budget hotel chain Premier Inn, opened its first Indian hotel in Bangalore in late 2009 but in less than three months, several clients were enquiring about conference rooms and banquet halls-facilities that the UK’s largest hotel brand never offered in its more than 590 hotels.”We realised there is a huge demand for hotels to have banquet and conference rooms and decided to build these facilities in all our hotels,” the report quoted Premier Inn India Managing Director Aly Shariff as saying.The Bangalore hotel will open a 200-seat conference room within three months. And its second hotel in Delhi will have a conference room to host 500 guests when it opens next month.
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