Hotel mobile bookings surge in 2013
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Hotel bookings made by mobile or tablet devices surges in 2013.
According to a new report by Pegasus Solutions, mobile and tablet bookings for Pegasus-connected hotels comprised more than 15% of total online reservations in 2013. These findings were unveiled recently by Pegasus’ CEO, David Millili.
“A year ago, we suggested hotels were responsible for the prevalence or lack of mobile bookings for their hotels,” said Millili.
“That message resonated with our existing and new clients, and together we worked to increase the comfort level for mobile bookers visiting their sites. In addition to the bookings they realised in 2013, these hotels have also now established themselves as mobile-friendly among a valuable – and burgeoning, according to PhoCusWright – booking audience.”
Desktop and laptop bookings still accounted for nearly 85% of reservations in 2013, but collectively, mobile devices drove more than 15% of reservations. These included bookings made using the iPad, iPhone, Android, Kindle and Windows Phone.
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