IBTM Africa is gaining momentum with the recent development of its Hosted Buyer program. The registration is now live for the event at www.ibtmevents.com/ibtmafrica. IBTM Africa is scheduled to take place at the Cape Town Convention Centre from 28-30 April 2014.
The programme will provide meetings industry buyers an opportunity to business with a number of suppliers from across the continent, with pre-scheduled appointments. The organisers will personally select 50 meetings professionals based on their business influence and buying power in the region. The senior decision makers will be across Europe, Americas, Middle East and Asia Pacific, representing corporations, associations and agencies.
David Dodgeon from Green Route, who will attend IBTM Africa with a group of international buyers commented, “Trade shows are one of the most effective ways of obtaining and securing new business. The continent offers a huge contrast in terms of culture and history and is well situated in terms of flight routes and global access.”